Motorsport driver in a bright pink racing suit preparing in the pit garage

NHR

Where athletes become brands.

NHR brings teams, drivers, sponsors, and fans into the same fast-moving story through partnerships that perform and content that travels.

Work Together See the work

NHR

What we build

The work lives beyond race day.

Athlete Brand Building

Build a stronger personal brand, clearer identity, better content and a presence that gets noticed by potential partners.

Team marketing

Shape the team story, strengthen its image, support drivers and create content that makes the whole program more marketable.

brand activation

Create authentic campaigns, athlete collaborations and motorsport content that connects brands with the right audience.

At speed

Inside the NHR world.

Moments from racing, content, campaigns and the world behind NHR.

Race driver posing while a photographer captures content beside the pit lane — The work behind the image

Brightly patterned race car in the garage with sponsor branding — Built to stand out

Shopify-branded race car in motion on the circuit — Performance in motion

Driver in racing gear standing beside a bright race car — Every detail tells a story

Race driver beside a car during a pit lane photo shoot — The paddock, up close

Red beauty products arranged on a dark studio table — Campaign worlds beyond the circuit

About Nicole Havrda

The person I wish I had when I started.

Nicole Havrda seated beside her American Express-branded race car — Nicole Havrda — Founder, NHR Sports Marketing and Professional Race Car Driver

When I started racing, I had the drive and ambition, but I did not have someone who understood sponsorship, branding, media, or how to turn a racing career into a business.

My family and I had to learn so much on our own—often through mistakes, questions, and trial and error. I know how overwhelming that can feel when all you want to do is focus on becoming a better athlete.

Over the years, I have built experience far beyond the cockpit through global brand partnerships, ambassador work, Formula 1 activations, social media campaigns, content creation, and the film industry.

Selected experience & partners

Brand ambassador work with L’Oréal Paris Canada, including national campaign work and Canadian Grand Prix activations.
Represented American Express during her F1 Academy season.
Worked with Shopify through her professional racing and commercial program.
Formula 1 platform experience through international competition, event activations, and media visibility.
Hands-on race-weekend, social-first, and branded content creation.
Experience creating branded content and ambassador campaigns around a professional racing career.

Nicole also been part of two feature-length documentaries, giving her firsthand experience with production, long-form storytelling, and the power of telling an athlete’s story beyond the track. Nicole created NHR Sports Marketing because she wants to be the person she wishes she had when she started.

The next lap starts here

Make the partnership impossible to ignore.

Bring the brief. Bring the ambition. We’ll build the momentum.

Talk to NHR