Close to the action
A firsthand understanding of the pace, pressure, and possibility inside motorsport.
About NHR
Built from the driver’s seat.
NHR Sports Marketing is where motorsport performance meets cultural relevance—helping athletes, teams, and partners build stories with real momentum.
The person I wish I had when I started.
NHR was founded by professional race car driver Nicole Havrda, who learned early that performance on track is only part of the opportunity.
Sponsorship, brand building, media, and business development can feel overwhelming when your focus is the next lap. NHR exists to bring those parts together with clarity and purpose.
The NHR point of view
Built for connection
Work that brings athletes, teams, brands, and fans into the same story.
Made to travel
Ideas that earn attention at the track and continue working across culture and channels.